Strategic marketing
The big(ger) picture, that’s what strategic marketing is all about: making choices to achieve mission, vision and objectives. In other words: setting long-term goals, positioning in the market, and choosing a direction. In this way, strategic marketing can create added value in the market, give you a competitive advantage over your competitors, and affect tactical and operational marketing: your marketing mix and your business operations.
- OrangeBrain supports when making decisions about deployment of various components of the marketing mix.
- OrangeBrain has a focus on rare diseases.
- OrangeBrain can implement the following tools for this purpose:
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OrangeBrain-storm |
Brainstorm session Organize an OrangeBrainstorm for your team/department/campaign/communication issue/product introduction. Together we’ll look at the goal, where the different needs lie and what’s needed to grow towards it. Based on this, OrangeBrain will suggest an approach and arrange everything that’s needed. |
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OrangeBrain-power |
Brainpower Does your organization, team or department need (extra) brainpower, or do you need a new perspective or an ‘out of the box’ look at an issue? Ask Gerard about the possibilities to use OrangeBrainpower! |